The Basics — "What am I getting into?"
What exactly is SIP?
SIP is Toronto's newest wine and spirits event. We're bringing together winemakers and distillers from around the world with trade professionals and consumers, so you can taste everything without the jet lag — plus seminars for when you want to sound smart at dinner parties.
When and where is this happening?
SIP is coming to Toronto and Ottawa. Head to our
events page for the current dates and each city's venue.
Session 1 — Trade Only: 2:00 PM – 5:00 PM
Session 2 — General Admission: 6:00 PM – 9:00 PM
Get directions →
Who's this for?
SIP is the perfect event for the beverage-curious who want to know what's cool and new in the industry.
Getting In — money stuff & logistics
Where do I get tickets?
Tickets are online right here:
Register for Tickets. Pro tip — buy early, before we sell out and you're stuck watching everyone else's Instagram stories.
What does my ticket actually get me?
🍷 Unlimited tastings (yes, unlimited) with access to over 400 wines and spirits from around the world
😋 Great food, because great drinks deserve great food
🎶 Live music setting the vibe all evening
⭐️ Access to Mini-Masterclass experiences (space permitting)
📱 Digital app access to browse the featured beverage catalogue and map out your tasting plan
Can I just show up?
You can try buying at the door, but that's like hoping for good WiFi at a rock concert. Just buy online.
Age requirements?
You need to be 19+ (or whatever the legal drinking age is where you live). Bring your ID, or prepare for the walk of shame at the entrance.
The Fun Stuff — drinking & learning
How does the tasting thing work?
Walk up to any booth, smile, and they'll pour you something delicious. Repeat until you've found your new favourite — or until you've made questionable purchasing decisions.
Can I actually buy bottles?
Absolutely! Our SIP Shop is an online store where you can buy everything you just tasted. Your future thirsty self will thank you.
Do I need to sign up for masterclasses?
It depends which session you're attending. The daytime trade masterclasses are a purchased ticket, while the evening visitor sessions are first come, first served.
The Responsible Adult Section
Is this place accessible?
Yes! It's a wheelchair-accessible venue, and if you need anything specific, hit us up at
Contact us. We want everyone to have a good time.
About that whole "responsible drinking" thing…
Look, we're all adults here. Pace yourself, drink water (we've got stations everywhere), and have a plan to get home that doesn't involve your car keys. Your liver and your Uber driver will thank you.
For the Industry People
I make wine / spirits — how do I get in on this?
Love that! Head to
Vendor Registration to create your vendor account and book your booth.
